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En primer lugar, debe ser fácil de recordar, dice Al Ries, en la última edición de AdAge.com. Pero para que la gente lo recuerde, es preciso usar algunos recursos que sirven para “pegar” las palabras en la mente de la gente.
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Preocupación por el medio ambiente, hogares unipersonales y necesidad de verse joven son algunos de los fenómenos más notorios según la consultora GFK Kleiman Sygnos ¿Cuáles son los otros? Todas las conclusiones del “Día del Marketing”, organizado por la AAM.
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La empresa o institución, como organización, debe tener una personalidad o Identidad Corporativa. Esta identidad se transmite mediante cualquier acto comunicativo de la empresa. Toda organización, además de una serie de atributos y funcionalidades propios, presenta una imagen física que lo identifica y representa en su contexto empresarial.
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Louis Vuitton es la marca de lujo más valiosa del mundo, según un ránking publicado por la revista Forbes en el que dominan las firmas francesas, que ocupan ocho de los diez primeros puestos de la lista.
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